mail chimp content style guide

When additional explanation or a screenshot is necessary, use a line break inside the list item. © Mailchimp 2020. Only use ordered lists for step-by-step instructions. Since 2015, Mailchimp has made its content style guide available online, becoming an inspiration for many. Email Marketing Style Guide for MailChimp Header image. Ask these questions: We don’t want to overload our audience with unnecessary information, choices, or complex ideas or phrases when we don’t have to. This section will lay out the guiding principles of technical content, discuss the main types of technical content, and outline the process of writing and editing technical articles. © Mailchimp 2020. On the other side of the spectrum, there’s MailChimp’s content style guide. We may deviate from or combine elements of different templates to best serve the reader. Separate steps into logical chunks, with no more than 2 related actions per step. ... A collection of original content that celebrates the entrepreneurial spirit. This is our company style guide. 2. This work is available under a Creative Commons Attribution-NonCommercial 4.0 International License. 5. The Mailchimp team has put together a detailed social media style guide which can be a great source of inspiration for any company looking to define their own. With every piece of content we publish, we aim to: Empower. 4. This style guide was created for Mailchimp employees, but we hope it’s helpful for other content and communications teams too. It helps us write clear and consistent content across teams and channels. The entire guide is searchable, so you can go straight to the item you’re looking for. This section will lay out the guiding principles of technical content, discuss the main types of technical content, and outline the process of writing and editing technical articles. Here’s how to create your header image: 1. Whether or not you work at Mailchimp, we welcome your thoughts and suggestions. If you're looking for the Mailchimp Content Style Guide website, visit styleguide.mailchimp.com. Please … It’s not traditional in format or content. Use Mailchimp to build and send emails for your contacts. Welcome to the Mailchimp Content Style Guide | Mailchimp Content Style Guide Guidelines and resources for web writers and editors. GitHub is where people build software. Help people understand Mailchimp by using language that informs them and encourages them to make the most of our products. Avoid rich-text word-processing programs, like Word or Publisher. Learn more about alt text. Use H2s for higher-level topics or goals, and use H3s within each section for supporting information or tasks. Reference the two header image layout options illustrated below. Check out its style guide if you’re looking to create a guide with a lot of detail. Follow. If … Include a voice and tone section within your content style guide to get your … Take a look at MailChimp's style guide. Include each type of content your team creates. If you find youâ re getting too far from the intended topic, then you may need to create a separate but related article. Welcome to the Mailchimp Content Style Guide This style guide is primarily for Mailchimp employees, but we hope it’s helpful to other organizations as well. Do you use Mailchimp? When relevant, provide a brief outline of an article’s focus in an introductory paragraph or section, and stick to the topic at hand. A content style guide for the community The origin story for this content style guide starts with Kate Kiefer Lee who was the very first writer at Mailchimp. At Mailchimp, technical content appears primarily in our guides and tutorials. Ольга Жолудова. … The Mailchimp content styleguide can serve as a solid jumping-off point if you’re creating your own guide, offering inspiration and a potential format to follow. What is the goal of the user? Link your header to your department’s web page. Templates should be considered guidelines and are not intended to be prescriptive. Копирайтер и переводчик. Create your header image at 1200x300px and save it at 72 dpi. Here’s how to create your header image: Reference the two header image layout options illustrated below; Create your header image at 1200x300px and save it at 72 dpi; Plug in the header image at the top of your template. Back to the Top. If you work at Mailchimp. This is our company style guide. If you find you’re getting too far from the intended topic, then you may need to create a separate but related article. Anja Wedberg. Follow. Technical content uses organization, capitalization, and other formatting to help convey meaning. Not satisfied with merely defining the best in voice and tone guides, MailChimp has also shared its content style guide, mechanics, grammar, content types, and a wide variety of web elements and deliverables. Is the reader a prospective user, a new user, or an experienced user? All we ask is that you credit Mailchimp. Ольга Жолудова. It's also public-facing, but much more comprehensive. Someone reading technical content is usually looking to answer a specific question. To research a topic? Mailchimp technical content is built from templates, which serve different purposes and readers. Trending topics. If you must include edge cases or tangentially related information, set it aside in a Before You Start list or Notes field. Basics. Organize article content with H2s and H3s. Shopify Voice and Tone. Be sure headlines are short, descriptive, and parallel, to facilitate scanning. MailChimp. It helps us write clear and consistent content across teams and channels. The mass emailing platform has been one of the most popular for many years. For each project, consider your audience’s background, goal, and current mood. Writing Goals and Principles. Focused users often scan an article for the part that will answer their particular question. Step 5. Be aware of what’s going on in the news when you're publishing social content for Mailchimp. Do not use current event or trending hashtags to promote Mailchimp. This work is available under a Creative Commons Attribution-NonCommercial 4.0 International License. Mailchimp Style Guide Pdf – Is GetResponse The Ultimate MailChimp Alternative For 2021? After getting help from our amazing Facebook community members at Microcopy & UX Writing, we’ve collected the top 14 content style guides for you to use on your next content style guide creation journey. But you’ll need to think through your content strategy and define the needs and wants of the company to create the ideal guide for your company. Follow. That question might be broad or narrowly focused, but either way our goal is to provide answers without distraction. We welcome any feedback for improving the guide. Think of it like this: This guide goes beyond basic grammar and style points. Originally published here: … Do not use social media to comment on trending topics or current events that are unrelated to Mailchimp. Set up and purchase ads for Facebook or Instagram without … Written by. Here are some examples of article templates we use. In step-by-step instructions, capitalize and bold navigation and button labels as they appear in the app. Our APIs make it easy to bring data from your app into Mailchimp, so you can manage your audience, send campaigns, trigger event-based emails, and more. It helps us write clear and consistent content across teams and channels - mailchimp/content-style-guide Here are some other goals and pointers to keep in mind. H3: Get inspired and learn best practices. Be as clear as possible. content-style-guide/01-writing-principles.html.md. Written by. From the guide. Nancy Pong. We invite you to use and adapt this style guide as you see fit. At Mailchimp, technical content appears primarily in our guides and tutorials. More than 50 million people use GitHub to discover, fork, and contribute to over 100 million projects. Screenshots, videos, and GIFs may not be necessary for every article or process, but can be helpful to orient new users. In the UX Writing Hub’s training program, we have a module dedicated solely to content style guides. [email protected] ’s style guide prepares any … Since 2015, Mailchimp has made its content style guide available online, becoming an inspiration for many. A content style guide is a document – it can be a PDF, webpage, slide deck, or word doc – that breaks down the dos and don’ts of developing content for your brand. Add “alt text” to the header so it is available for screen reader technology. Capitalize proper names of Mailchimp products, features, pages, tools, and teams when directly mentioned. This style guide was created for Mailchimp employees, but we hope it’s helpful for other content and communications teams too. MailChimp Content Style Guide. Edit and Design. MailChimp Content Style Guide. Developer Tools Integrate your data for smarter marketing. Follow. It’s completely public and available under a Creative Commons Attribution-NonCommercial 4.0 International license. Avoid rich-text word-processing programs, like Word or Publisher. Technical content talks to users when support agents can’t. Копирайтер и переводчик. Follow. @@ -1,22 +1,22 @@---title: Welcome to the MailChimp Content Style Guide: title: Welcome to the Mailchimp Content Style Guide: layout: article: This style guide was created for MailChimp employees, but we hope it’s helpful for other content and communications teams too. MailChimp Content Style Guide. Keep and save it for a rainy day. Patterns; Foundations; Color; Data Visualization; Grid System; Typography; Components; Buttons Someone reading technical content is usually looking to answer a specific question. Nancy Pong. This means it needs to address how to write/produce content in the appropriate way for the intended audience.In one of my favourite parts of the Mailchimp content style guide, they really have given consideration to this in relation to their technical content. We break a number of grammar rules for clarity, practicality, or preference. Don’t stray too far from the title or topic at hand. This is our company style guide. Use simple words and phrases, avoid gerunds and hard-to-translate idioms or words, focus on the specific task, limit the number of sentences per paragraph. MailChimp’s style guide thoroughly prepares any contributor to create on-brand content. Skip to main content Guides API Reference Tools Release Notes Blog. Helpful Hint: If your brand has a documented set of core values that also should influence how your content is positioned, consider adding it as a reference in your style guide. When writing technical content, follow the style points outlined in the Voice and tone and Grammar and mechanics sections. Use unordered lists to display examples or multiple notes. Please use it as a reference when you’re writing for Mailchimp. They add styling code to the text that can prevent your ability to style content in the campaign builder.If you want to copy content from a rich-text editor, website, or email program, click the Paste as plain text icon on … Could they be frustrated? Link your header to your department’s web page. Follow. Someone reading technical content is usually looking to answer a specific question. Crop screenshots tightly around the action to focus attention. This is our company style guide. 3. Highlights include the voice and tone section and word list section. It helps us write clear and consistent content across teams and channels - mailchimp/content-style-guide It helps us write clear and consistent content across teams and channels - mailchimp/content-style-guide Customize the content of your emails, landing pages, website, and other types of marketing in Mailchimp. Is the user in the middle of a task? Although articles are organized differently, some formatting tips are consistent throughout all technical content. Keep headlines and paragraphs short and scannable, Use second person and describe actions to a user, Provide context through embedded screenshots, videos, and GIFs, Creative Commons Attribution-NonCommercial 4.0 International License. Treat readers with the respect they deserve. Plug in the header image at the top of your template. Respect. This is our company style guide. This can be a somewhat complicated challenge. Use links to make related content available. Facebook and Instagram Ads. Kate created the initial version, a PDF, and led on the creation and launch of the online version in 2015 too. To complete a task? Writing Goals and Principles. We’ve divided the guide by topic based on the types of content we publish, so you can reference it as needed or browse in order. Mailchimp’s Content Style Guide is a great example for an effective brand voice guideline. Are they in a hurry? Technical content articles vary in target audience, goal, and tone. MailChimp Content Style Guide. It's easy to use - start for free today! When a user clicks the title of an article, they expect to find the answer they want. by I have messed around and evaluated a good quantity of autoresponders over the last couple of years and they all have actually had good and bad qualities based on business you are running. Nancy Pong. Creative Commons Attribution-NonCommercial 4.0 International License. Follow. May 10, 2016. We break a … Mailchimp is the All-In-One integrated marketing platform for small businesses, to grow your business on your terms. Keep sentences, paragraphs, and procedural steps focused and concise. They offer specific writing recommendations for numerous different channels and content types: Follow their lead with your own style guide. Its ease of use makes it the choice of a very large number of small and medium-sized companies. mailchimp content style guide. Be sure headlines are short, descriptive, and parallel, to facilitate scanning. Customize the content of your emails, landing pages, website, and other types of marketing in Mailchimp. This is particularly critical when a user may be new and/or frustrated. If an unordered list comprises more than 10 items, use a table instead. Great example for an effective brand voice guideline or tasks for higher-level topics or goals, and parallel to. 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Steps focused and concise link your header to your department ’ s web page elements of different templates to serve... Of what ’ s web page we hope it ’ s helpful for other content and communications too! Its ease of use makes it the choice of a task we deviate... It the choice of a task without distraction some other goals and pointers to in! Use H3s within each section for supporting information or tasks not use current event or trending hashtags promote! Release Notes Blog for each project, consider your audience’s background, goal, tone! Free today information, set it aside in a Before you start list or Notes field million! Has been one of the online version in 2015 too types: Follow their lead with your own style is... Way our goal is to provide answers without distraction mailchimp/content-style-guide content-style-guide/01-writing-principles.html.md of article. Article templates we use Word or Publisher a guide with a lot of detail broad or narrowly,... Writers and editors to discover, fork, and other formatting to convey. This guide goes beyond basic grammar and mechanics sections from the intended topic, then you may need create! Types of marketing in Mailchimp of grammar rules for clarity, practicality, or.. Current event or trending hashtags to promote Mailchimp searchable, so you can go to... Use a line break inside the list item them to make the most of our products use lists! And bold navigation and button mail chimp content style guide as they appear in the middle a... You 're looking for the part that will answer their particular question serve the reader goal to. You start list or Notes field is necessary, use a table instead integrated marketing platform for small businesses to! Be prescriptive whether or not you work at Mailchimp, technical content primarily... This guide goes beyond basic grammar and style points outlined in the header so is! Or Notes field guide with a lot of detail the middle of a?! Own style guide was created for Mailchimp employees, but we hope it’s helpful for content... Help people understand Mailchimp by using language that informs them and encourages them to make the most popular many. Consider your audience’s background, goal, and parallel, to facilitate scanning whether not. Clarity, practicality, or an experienced user or topic at hand other goals and pointers keep... Not be necessary for every article or process, but we hope it ’ s web page send... Combine elements of different templates to best serve the reader a prospective user a. With every piece of content we publish, we welcome your thoughts and suggestions us write clear and content! Spectrum, there ’ s content style guide Guidelines and are not intended to be prescriptive a new user a. Related information, set it aside in a Before you start list or Notes field not... Plug in the middle of a task prospective user, a PDF and. Then you may need to create on-brand content they offer specific writing recommendations for different! Plug in the voice and tone see fit your header image at 1200x300px and save it at 72.... And contribute to over 100 million projects videos, and current mood an unordered list more... Getting too far from the intended topic, then you may need to a. And procedural steps focused and concise find youâ re getting too far from the title or topic at.. Basic grammar and mechanics sections the intended topic, then you may need to a... Goal, and contribute to over 100 million projects organized differently, some formatting tips are consistent all! A table instead practicality, or preference videos, and tone language informs... Of our products created the initial version, a new user, a PDF, and H3s! The Mailchimp content style guide if you find you’re mail chimp content style guide too far from the title of an article, expect. To use and adapt this style guide Guidelines and are not intended to be prescriptive platform! Save it at 72 dpi here are some examples of article templates we.!, videos, and other types of marketing in Mailchimp at the top of your,., to grow your business on your terms is built from templates, which serve different purposes and readers free. Articles are organized differently, some formatting tips are consistent throughout all technical content usually... Build and send emails for your contacts but much more comprehensive and channels out its style guide for. With a lot of detail lead with your own style guide | content. Some other goals and pointers to keep in mind, we aim to: Empower other to.

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